If you think white refined sugar is the 'purest' form of sugar, then you are mistaken! Several chemicals are used at numerous stages during the preparation of white refined sugar. All of the molasses - the dark brown syrup which contains all the vitamins & minerals of sugarcane - is completely removed from the sugar crystals, and sold separately for handsome profits! Finally, the resulting crystals are bleached for extra whiteness!
While excessive sugar consumption can be injurious to health, what you should be consuming in moderation is more natural, more wholesome sweeteners, like our YOGSUTRA Sugar! No chemicals are used during its preparation, most of the molasses is retained, and no bleaching is done! What are you waiting for?